Perancangan Aplikasi Website Company Profile Sebagai Strategi Peningkatan Branding dan Akses Informasi pada Toko Dimsum Dimbacksoww
Keywords:
website, company profile, branding, UMKM, dimsum dimbacksowwAbstract
The current digital transformation requires Micro, Small, and Medium Enterprises (MSMEs) to leverage information technology as a tool for strengthening brand identity and expanding their market reach. Dimbacksoww Dimsum Shop has significant potential in the culinary industry, yet its communication of information still relies on conventional methods and social media that have not been professionally integrated. These limitations hinder potential customers from efficiently accessing menu details and store locations. This study aims to design a company profile website that serves as an official information hub and a strategic tool to enhance the business’s credibility and branding in the public eye. The research methods employed include direct interviews with the business owner, observation of information distribution processes, and a literature review to establish an accurate theoretical foundation. The system development stages include needs analysis, website design, and the implementation of an aesthetically pleasing user interface. The scope of the design focuses on presenting the business profile, menu catalog, product gallery, and contact information that can be managed independently by the admin. The results of this application design are expected to make a tangible contribution to strengthening the digital assets of Toko Dimsum Dimbacksoww.
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Copyright (c) 2026 Fadhel Rizky A., M. Emillul Fata Reyno, Tri Wahyuni L., Suryaningrat Suryaningrat (Author)
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